From Specialist to Leader: How an MBA Helps You Step into Management
Marketing
True marketers don鈥檛 simply create ads or sell products; they know how to maximize the flow of goods and services from producers to consumers by applying professional selling skills and excellent marketing strategy. You鈥檒l also need to excel at digital marketing, business analytics, data management, social media marketing, brand management, and online marketing.
Our business marketing major teaches marketing students all this and more through classes that develop you into a well-rounded marketing professional on a real-world career path. You鈥檒l be the brains, then the boss.
Declare a second major and combine the marketing major with business, digital media, international business, psychology, sociology, or another area of interest. Our full-time faculty will advise you every step of the way and count your success as their success.
Need-based departmental scholarships are available.
Learn More About the Marketing Major
LVC鈥檚 marketing program encourages you to focus your studies through classes in digital marketing, business and marketing analytics, management information systems, professional ethics, organizational communications, consumer and organizational behavior, personnel selling and sales management, online marketing, e-commerce, and persuasive writing.
$159,660
median pay for advertising, promotions, and marketing managers, 2024 (Bureau of Labor Statistics)
6%
projected job growth for advertising, promotions, and marketing managers, 2024鈥�34 (Bureau of Labor Statistics)
7%
projected growth in demand for Market Research Analysts, 2024-34 (Bureau of Labor Statistics)
See the World
Marketing is a global discipline in high demand that will enable you to follow your dreams around the world. You can be prepared to succeed in a global economy by participating in one of our several semester-long or summer international study abroad programs.
Marketing Career Opportunities
Our marketing major creates pathways to a career anywhere in the world. Recent marketing graduates now work in diverse careers, from global market research firms to international media outlets, professional sports teams, and Fortune 500 companies. Others have put their marketing education to work as entrepreneurs who own businesses ranging from golf gear and apparel to wineries and event venues.
-
Marketing Manager
-
Entrepreneur
-
Digital Marketer
-
Marketing Analyst
-
E-commerce Specialist
-
Marketing Coordinator
-
SEO Specialist
-
Content Marketing Specialist
-
Market Research Analyst
-
Brand Manager
-
Advertising Coordinator
-
PPC Specialist
-
Media Buyer
-
Influencer Marketing Manager
In Their Words
What I enjoy most about LVC鈥檚 Marketing Program is how encouraging and accommodating the professors are. LVC鈥檚 professors want their students to succeed and are willing to help however they can, whether that be academically or simply being someone to talk to. LVC鈥檚 Marketing Program isn鈥檛 just a degree; it’s a family that will help you every step of the way.
Mason Bender
鈥�28,
Marketing and Business Administration
What I enjoy most about the marketing program here at LVC is the hands-on approach professors bring to the classroom. They make class interactive through group projects, business scenarios, and simulations that allow students to learn material and apply them to real world situations. Additionally, professors truly care and want their students to succeed.
Zowie Zokuskie
鈥�27,
Marketing and Business Administration
